Setinstone
Whether you're in Web3 or Web2, launching a product, shaping a strategy, or trying to figure out your next step, I help you move forward with clarity.
Listen
We start with understanding where you are and where you want to go. No assumptions, no generic playbooks—just honest conversation about your challenges, goals, and the real constraints you're working with.
Clarify
Together, we turn scattered thoughts into structured strategy. Whether it's refining your value proposition, mapping out tokenomics, or defining your go-to-market approach, we bring clarity to complexity.
Build
With a clear roadmap in place, we help you execute with confidence. From MVP planning to investor pitch prep, we provide the strategic guidance and tactical support to move from idea to reality.
Scale
As you grow, we adapt our support to match your evolving needs. Whether it's expanding into new markets, optimizing operations, or preparing for the next funding round, we're here for the long haul.
Why choose strategic advisory over going it alone?
Web3 & XRPL Expertise
Deep knowledge of blockchain ecosystems, tokenomics, and the XRP Ledger. Whether you're building DeFi protocols, NFT projects, or exploring cross-chain solutions, we bring specialized expertise that's hard to find elsewhere.
Strategic Bridge Building
We help Web2 companies transition into Web3 and Web3 projects scale sustainably. Our approach connects traditional business strategy with emerging technologies, ensuring you don't lose sight of fundamentals while innovating.
Practical, Not Theoretical
Every recommendation is grounded in real-world experience and market realities. No buzzword-heavy presentations—just clear, actionable strategies that help you build something people actually want and use.
Who We Work With
From early-stage Web3 founders to established companies exploring blockchain, we partner with visionaries who are building the future. Whether you're launching your first token or scaling a DeFi protocol, we provide the strategic clarity you need.
Comprehensive strategic support designed to help you build smarter and scale faster.
Strategic Planning & Roadmapping
Transform scattered ideas into clear, actionable roadmaps. We help you define milestones, prioritize features, and create realistic timelines that align with your vision and market opportunities.
Tokenomics Design & Analysis
Design sustainable token economies that drive real utility and value. From supply mechanics to governance structures, we ensure your tokenomics support long-term project success.
XRPL Integration Strategy
Leverage the XRP Ledger's unique capabilities for your project. Whether it's payments, NFTs, or DeFi, we guide you through technical decisions and implementation strategies.
Go-to-Market Planning
Develop launch strategies that cut through the noise. From community building to partnership development, we help you reach the right audience at the right time.
Investor Pitch Preparation
Craft compelling narratives that resonate with investors. We help you articulate your value proposition, market opportunity, and competitive advantages clearly and convincingly.
Web2 to Web3 Transition
Navigate the shift from traditional business models to blockchain-enabled ones. We help you identify opportunities, mitigate risks, and maintain operational continuity during the transition.
Regulatory & Compliance Guidance
Stay ahead of evolving regulations while building innovative products. We help you understand compliance requirements and structure your project for long-term sustainability.
Partnership & Ecosystem Development
Build strategic alliances that accelerate your growth. From technical integrations to business partnerships, we help you identify and cultivate valuable relationships.
Product-Market Fit Validation
Test and refine your assumptions before full-scale launch. We guide you through user research, MVP development, and iterative improvement processes.
Scaling & Operations Optimization
Prepare your project for sustainable growth. From team structure to technical architecture, we help you build systems that can handle increased demand and complexity.
Ready to explore what's possible? / If you're feeling stuck, scattered, or overloaded, you don't need to figure it all out by yourself.
Resources & Network
Access our curated network of Web3 developers, legal experts, marketing specialists, and technical partners. Plus, get exclusive resources, templates, and frameworks to accelerate your project.