Set in Stone

Helping You Think, Build, and Scale — Smarter

Whether you're in Web3 or Web2, launching a product, shaping a strategy, or trying to figure out your next step, I help you move forward with clarity.

01

Listen

We start with understanding where you are and where you want to go. No assumptions, no generic playbooks—just honest conversation about your challenges, goals, and the real constraints you're working with.

02

Clarify

Together, we turn scattered thoughts into structured strategy. Whether it's refining your value proposition, mapping out tokenomics, or defining your go-to-market approach, we bring clarity to complexity.

03

Build

With a clear roadmap in place, we help you execute with confidence. From MVP planning to investor pitch prep, we provide the strategic guidance and tactical support to move from idea to reality.

04

Scale

As you grow, we adapt our support to match your evolving needs. Whether it's expanding into new markets, optimizing operations, or preparing for the next funding round, we're here for the long haul.

Why choose strategic advisory over going it alone?

Web3 & XRPL Expertise

Deep knowledge of blockchain ecosystems, tokenomics, and the XRP Ledger. Whether you're building DeFi protocols, NFT projects, or exploring cross-chain solutions, we bring specialized expertise that's hard to find elsewhere.

Strategic Bridge Building

We help Web2 companies transition into Web3 and Web3 projects scale sustainably. Our approach connects traditional business strategy with emerging technologies, ensuring you don't lose sight of fundamentals while innovating.

Practical, Not Theoretical

Every recommendation is grounded in real-world experience and market realities. No buzzword-heavy presentations—just clear, actionable strategies that help you build something people actually want and use.

Who We Work With

From early-stage Web3 founders to established companies exploring blockchain, we partner with visionaries who are building the future. Whether you're launching your first token or scaling a DeFi protocol, we provide the strategic clarity you need.

Web3 Founders
DeFi Protocol Teams
NFT Project Leaders
DAO Contributors
Blockchain Startups
Web2 to Web3 Transitions
Creator Economy Projects
Token Launch Teams
XRPL Developers
Cross-Chain Projects
Metaverse Builders
GameFi Studios
Crypto Investment Firms
Traditional VCs Exploring Web3
Enterprise Blockchain Initiatives
Regulatory Compliance Teams
Community-Driven Projects
Tokenomics Designers
Smart Contract Auditors
Web3 Marketing Agencies
Web3 Founders
DeFi Protocol Teams
NFT Project Leaders
DAO Contributors
Blockchain Startups
Web2 to Web3 Transitions
Creator Economy Projects
Token Launch Teams
XRPL Developers
Cross-Chain Projects
Metaverse Builders
GameFi Studios
Crypto Investment Firms
Traditional VCs Exploring Web3
Enterprise Blockchain Initiatives
Regulatory Compliance Teams
Community-Driven Projects
Tokenomics Designers
Smart Contract Auditors
Web3 Marketing Agencies

Comprehensive strategic support designed to help you build smarter and scale faster.

Strategic Planning & Roadmapping

Transform scattered ideas into clear, actionable roadmaps. We help you define milestones, prioritize features, and create realistic timelines that align with your vision and market opportunities.

Tokenomics Design & Analysis

Design sustainable token economies that drive real utility and value. From supply mechanics to governance structures, we ensure your tokenomics support long-term project success.

XRPL Integration Strategy

Leverage the XRP Ledger's unique capabilities for your project. Whether it's payments, NFTs, or DeFi, we guide you through technical decisions and implementation strategies.

Go-to-Market Planning

Develop launch strategies that cut through the noise. From community building to partnership development, we help you reach the right audience at the right time.

Investor Pitch Preparation

Craft compelling narratives that resonate with investors. We help you articulate your value proposition, market opportunity, and competitive advantages clearly and convincingly.

Web2 to Web3 Transition

Navigate the shift from traditional business models to blockchain-enabled ones. We help you identify opportunities, mitigate risks, and maintain operational continuity during the transition.

Regulatory & Compliance Guidance

Stay ahead of evolving regulations while building innovative products. We help you understand compliance requirements and structure your project for long-term sustainability.

Partnership & Ecosystem Development

Build strategic alliances that accelerate your growth. From technical integrations to business partnerships, we help you identify and cultivate valuable relationships.

Product-Market Fit Validation

Test and refine your assumptions before full-scale launch. We guide you through user research, MVP development, and iterative improvement processes.

Scaling & Operations Optimization

Prepare your project for sustainable growth. From team structure to technical architecture, we help you build systems that can handle increased demand and complexity.

Ready to explore what's possible? / If you're feeling stuck, scattered, or overloaded, you don't need to figure it all out by yourself.

Community Network

Connect with verified XRPL community leaders, innovative projects, and strategic partners who have collaborated with Stone. Browse by specialty and expertise.

Community Success

SS

Setinstone Strategic Advisory

Web3 Consulting & Community Building

Strategic Advisory Services

"Helping XRPL projects and Web3 builders think, build, and scale smarter. Specializing in strategic advisory, community growth, tokenomics consulting, and connecting projects with the right networks to succeed."

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XPMarket Team - XPMarket

XPMarket Team

XRPL DEX Platform

XPMarket

"Stone has been a consistent and valuable presence in our XRPL community, regularly cohosting our space and offering helpful insights and support. His contributions have helped amplify our message and engage with the community."

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Dom - $MERCH

Dom

MERCH Founder

$MERCH

"Stone has been a true pillar of support from the very beginning. His ability to offer guidance without ego, and loyalty without condition, is rare in any space—let alone in crypto."

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UgaTiger - XMOJIS

UgaTiger

XMOJIS Creator

XMOJIS

"Set in Stone Consulting helped shape the entire XMOJIS ecosystem. Their ability to translate wild ideas into real-world strategy is unmatched. Their insights were clear, honest, and exactly what I needed to move forward with confidence."

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Xolo Team - Xolo

Xolo Team

Web3 Project

Xolo

"Stone isn't just a host—he's a counselor, a guide, and a key ally in the web3 space. Thanks to Stone, Xolo gained real market exposure, drawing new eyes and hearts. Stone turns presence into momentum and opens doors."

WIZ BANG CLUB - WIZ BANG

WIZ BANG CLUB

Community Project

WIZ BANG

"Stone is a true cornerstone of the XRPL community. His daily Spaces have become a vital hub for connection, collaboration, and genuine conversation. Stone brings the vibes, the value, and always keeps it BANGIN."

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Thorchain Partner - Moca & Thorchain

Thorchain Partner

Economic Primitives Specialist

Moca & Thorchain

"Stone is a master at connecting individuals and building relationships between various parties and ecosystems. He has keen business instincts and can recognize a cash-flow opportunity immediately. He is a veteran with no-nonsense and firm integrity."

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Ian (Sodalite) - XRP Decks

Ian (Sodalite)

Lead Developer

XRP Decks

"Stone's mentorship has been transformational for XRP Decks. In 5 months, my following grew from 100 to 800+ through his Coffee and Crypto spaces. His personalized coaching and network connections have been instrumental in navigating the complexities of digital assets."

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Vucci - #XonXRPL

Vucci

Team Member

#XonXRPL

"Stone's daily Coffee and Crypto spaces provided the perfect entry point into the XRP ecosystem. His welcoming vibe and deep insights made it easy to engage, and through his platform, I connected with key figures who helped amplify our project."

Armageddon Team - Armageddon

Armageddon Team

XRPL Project

Armageddon

"Stone has been a cornerstone of the XRPL community, dedicating 10-15 hours weekly to help projects share their vision at no cost. His ability to connect developers with the right networks has brought immense value to Armageddon and dozens of other projects."

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SHROOMIES Team - SHROOMIES

SHROOMIES Team

Community Project

SHROOMIES

"Stone has created a platform that makes it easy to learn, connect, and grow alongside a forward-thinking community. He is a consistent presence within our space and plays a part in ensuring safety inside of an industry in its infancy."

Noah - Cocky Apes Crew, FAMClub

Noah

NFT Creator & Community Builder

Cocky Apes Crew, FAMClub

"Working with Stone has been a game-changer for my crypto journey on the XRPL. He helped me make sense of tokenomics, got me connected with the right people, and provided practical advice on structuring mints, setting up liquidity, and building community."

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SpilledMilk - SpilledMilk Custom Kicks

SpilledMilk

Custom Artist

SpilledMilk Custom Kicks

"Thanks to Stone's consulting, my custom shoes and artwork are now reaching a far broader audience, and my business is thriving. He truly understands the unique challenges artists face and provides the guidance needed to overcome them."

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Boo - XMEME Music Community

Boo

Rapper & Music Artist

XMEME Music Community

"Stone has been an incredible supporter of my music journey, consistently welcoming me into his spaces and offering insightful advice through personal conversations. His dedication to fostering creativity and supporting emerging artists is truly remarkable."

bucketheadz - Bucket Headz

bucketheadz

Project Lead

Bucket Headz

"Stone is the kind of thinker every project needs. In just one call, he helped me think outside the box and implement ideas that are going to change the way Bucket Headz runs. Total game-changer."

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ChillGuy - Web3 Community

ChillGuy

Web3 Builder

Web3 Community

"Starting out in Web 3 spaces, I was lost, scared, and nervous all at the same time. I met Stone in an alliance group which led me to listening to his show. We began talking and he started encouraging me. He offered me to start coming on his daily show to start practicing. From his kind words to allowing me to leverage his platform, Stone has been pivotal to my growth in this industry."

Obi - Humb Exchange

Obi

Project Manager

Humb Exchange

"When I first entered the Web3 space, I was chasing airdrops, giveaways, and ambassador roles, thinking that was the essence of it all. That changed completely after a year of mentorship with Stone. His expertise and hands-on guidance opened my eyes to the deeper potential of the XRPL ecosystem, shifting my focus to meaningful innovation. Stone's support didn't just teach me the ropes—it empowered me to build and grow my project with confidence and clarity."

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GreenZone Team - GreenZone Recycle2Earn

GreenZone Team

Environmental Project

GreenZone Recycle2Earn

"Shoutout to Stone for his consistent dedication to the XRPL community. Hosting X Spaces daily shows real commitment, and it's helped more people discover and understand our Recycle2Earn program at GreenZone. He continues to be a true leader on XRPL and an advocate for real-world impact — something we as veterans and builders deeply respect."

XTrend Team - XTrend Ecosystem

XTrend Team

XRPL Ecosystem Builders

XTrend Ecosystem

"From day one, Stone has been a champion for XTrend, amplifying our voice when the world doubted us. He gave us a stage in spaces despite language barriers, and guided us to weave XTrend's ecosystem into the heart of XRPL. Stone's integrity fueled our rise, asking nothing but honor in return—a beacon of how to grow right on this ledger. With 22,000+ XRP shared via RevShare, we owe massive respect to this trailblazer who backed XMeme and our community."

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matt cook - BuildX

matt cook

Owner

BuildX

"Dealing with Stone as a spaces host, sounding board and a friend has been a blessing. Fast thinking and very approachable. "

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Mike Repasky - ARKRAY, Inc

Mike Repasky

Sales Account Manager

ARKRAY, Inc

"Stone has helped immensely on my crypto journey. He showed me how to invest in (XRP) in a secure, safe fashion. Stone answered all my questions and is very thorough. Would definitely recommend. "